GUM Department Store

GUM — the heart of shopping in Moscow

GUM is not just a mall — it is one of the most famous symbols of Moscow. It stands in the very heart of the city, on Red Square, right opposite the Kremlin.

GUM was built in 1893 and still keeps its historic atmosphere.

Its architecture is a real masterpiece: the glass roof, the arches, the bright galleries and the elegant classic style make you feel as if you are walking through a palace rather than a shop.

What will you find there?

GUM brings together luxury and mid-range brands, from Louis Vuitton, Gucci and Prada to Zara and Massimo Dutti.

But its most famous attraction is not the shops — it is the ice cream, which draws long queues. We definitely recommend trying it: eating ice cream at GUM is a tradition, even in winter!

We also recommend the Gastronom store, where you will find authentic Russian food, chocolate and souvenirs to remind you of this enchanting city.

Why we recommend it

• It is one of the best places for beautiful photos — every corner is worth a picture
• You can feel the rhythm of Moscow life here; it is not only tourists who come
• In winter it is the perfect place to warm up after a cold walk around the Kremlin
• Sit in a café and enjoy the lovely atmosphere